KuppingerCole Report
Buyer's Compass
By Anne Bailey

Core Features of Privacy and Consent Management Solutions

Building a trust-filled and transparent relationship with end-users depends now more than ever on Privacy and Consent Management solutions. These services accomplish many tasks such as helping organizations collect and manage consent signals provided by end-users, managing cookies and trackers, and providing measurement of an organization’s journey towards privacy compliance. To ensure that the privacy policies and consent choices of your end-users are enforced across the digital advertising ecosystem, a strong Privacy and Consent Management solution is essential.
By Anne Bailey

1 How to Use the Buyer´s Compass

This KuppingerCole Buyer’s Compass on Privacy and Consent Management solutions provides information about

  • Use Cases
  • Functional Selection Criteri ...
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2 Market Segments Defined

Nearly all enterprises have an online presence and seek to better serve their customers and end-users by understanding who they are and what they want ...

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2.1 Market Segment

The enterprise Privacy and Consent Management market segment has its roots in processes for the responsible collection and handling of customer data, ...

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2.2 Delivery Models

Privacy and Consent Management solutions have several different approaches that differentiate the suitability of solutions to different contexts.

An ...

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3 Top 5 Use Cases

The top five use cases for Privacy and Consent Management are listed below in table 1.

Use Case Description
Cookie Management C ...
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4 Top 20 Selection Criteria - Functional

There are many factors to assess when considering a new product or service. This Buyer’s Compass has identified the top 20 functional criteria to lo ...

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5 Top 10 Selection Criteria - Non-functional

Aside from the functional selection criteria listed above, there are several non-functional criteria to consider when deciding on a Privacy and Consen ...

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6 Use Cases / Selection Criteria Matrix

Having identified the most important use cases and selection criteria for vendors in the Privacy and Consent Management space, this section provides a ...

KuppingerCole Advisory Services can support you with adapting criteria to your specific requirements and further services around selecting the appropr ...

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7 Top 5 Prerequisites - Technical

Your organization should be equipped with the appropriate foundation to support the deployment of a Privacy and Consent Management solution. These tec ...

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8 Top 10 Prerequisites - Organizational

The organizational components play a large role in determining the success of new projects. Do not neglect the following organizational prerequisites ...

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9 Top 10 Questions to ask the Vendors

Aside from asking for specific features, there are some more questions that are worth asking vendors. The following questions help in understanding th ...

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