Leadership Brief
Top 3 Initiatives to Improve CX and Customer Journeys
When it comes to digital marketing, companies of all business sectors try to constantly improve customer experience (CX) and customer journeys. In many cases, there is a single foc...
Leadership Brief
Hype vs. Reality in AI & ML: Where are the Concrete Business...
The conversation on artificial intelligence and machine learning is still largely driven by hype. But concrete business benefits exist for narrow AI solutions, and it is time to se...
Executive View
ERPScan Smart Cybersecurity Platform for SAP
ERPScan Smart Cybersecurity Platform for SAP is an Al-driven enterprise level solution for SAP security that leverages machine learning. By addressing predictive, preventive, detec...
Executive View
RSA SecurID® Access
RSA SecurID Access is an integrated offering for Adaptive Authentication, supporting a broad range of different authentication methods on virtually any type of endpoint and integra...
Executive View
Oracle Autonomous Database
Oracle Autonomous Database is the world’s first fully automated cloud database platform powered by machine learning. By eliminating human factor from database management, it provid...
Executive View
Amazon GuardDuty
Amazon GuardDuty is a fully managed, simple, and affordable security monitoring and threat detection service that combines machine learning and anomaly detection to enable quick an...
Leadership Brief
What AI can do for you today – and what not
AI is a generic term that covers a range of technologies. Today some of those technologies are sufficiently mature for commercial exploitation and some are not. This leadership b...
Executive View
Darktrace Enterprise Immune System
Darktrace Enterprise Immune System is a cyber-defense platform that utilizes a self-learning AI-based technology to detect, investigate and neutralize various cyber-threats in real...
Leadership Brief
AI and Machine Learning — The Basics in a Nutshell
Artificial intelligence is becoming more and more important for various applications in almost all industrial sectors. This leadership brief gives a basic overview of the main prin...
Leadership Brief
Marketing, IoT, and Privacy
The Internet of Things (IoT) is an IT megatrend. Apart from offering new possibilities and experiences to its users, IoT is highly interesting for marketers as it offers new ways t...
Leadership Brief
Machine Learning, Marketing, and Privacy
Artificial intelligence and machine learning techniques are becoming more and more important for marketing. ML offers new possibilities to analyze customer data, enabling individua...
Leadership Brief
The Limits of AI in Marketing Automation
Artificial intelligence and machine learning are megatrends in marketing analytics and automation—it's often seen as the holy grail of digital marketing, as its possibilities seem...
Leadership Brief
Artificial Intelligence in Cybersecurity
Artificial Intelligence remains the hottest buzzword in almost every segment of the IT industry nowadays, and not without reason. The very idea of teaching a machine to mimic the w...