KuppingerCole Report
Market Compass
By Anne Bailey

Next-Generation Business Intelligence Platforms

This KuppingerCole Market Compass provides an overview of the products or service offerings in a certain market segment. This Market Compass covers the Next-Generation Business Intelligence (BI) Platforms market, focusing on enabling data-driven insights for business users and decision makers. This depends on interactive features of dashboards and visualization capabilities, data preparation of high-quality datasets, and support of artificial intelligence (AI) and machine learning (ML) to streamline BI workflows. Next-generation BI platforms will be the foundation of data-driven organizations, equipping more employees with cross-cutting organizational insights.
By Anne Bailey

1 Management Summary

The KuppingerCole Market Compass provides an overview of a market segment and the vendors in that segment. It covers the trends that are influencing that market segment, how it is further divided, and the essential capabilities required of solutions. It also provides ratings of how well these solutions meet our expectations.

This Market Compass covers next-generation business intelligence (BI) platforms, or solutions that move beyond traditional BI. This next generation of solution is marked by self-service and analytics augmented by artificial intelligence (AI) and machine learning (ML) for data preparation, generating insights, or enabling natural language interaction with the platform. Next-generation BI platforms will also increasingly enable immediate action when viewing BI dashboards by embedding automated workflows within the platform or embedding dashboards into enterprise applications.

KuppingerCole is covering technologies that are critical for companies to be successful for digital transformation. BI platforms are a tool of digital organizations, but it is quickly being revealed that data preparation and management is the critical capability that manages high-quality datasets for the data-driven organization. Increasingly, BI solutions will incorporate more advanced data science and preparation elements, since data management is a foundational capability for not only BI, but also AI/ML programs, data governance, and data privacy initiatives.

Readers of this Market Compass will learn about the trends and developments in this market segment, be introduced to and compare the major vendors in this segment and prepare themselves to identify their own requirements for a next-generation BI platform. Readers should consider vendors based on the internal requirements of their own organization's use cases and use this report as a guide to shortlist vendors.


  • KuppingerCole predicts that data management and preparation will propel BI to greater heights for digital transformation

  • The many innovative ways that action can be triggered from insights will become more important features of BI platforms

  • AI/ML capabilities support data preparation, generation of insights, and enable natural language interaction in BI platforms

  • BI platforms are being designed for many user personas within the organization, and licensing options allow for many more users at lower cost

  • Zoho is rated Outstanding in Innovation

  • Microsoft is rated Outstanding in Functionality

  • Tableau is rated Outstanding in Visualizations

  • Dataiku is rated Outstanding in Data Preparation

2 Market Segment

There should be a line drawn between the next-generation BI platform market segment and a traditional BI platform. Next-generation BI platforms should ...

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2.1 Market Description

Data generation and usage has exponentially increased within the business, from SMEs to multinational enterprises. Business intelligence (BI) platform ...

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2.2 Major Use Cases

A BI platform may be used to achieve one or multiple business goals. The main applications of next-generation BI platforms are:

  • De-siloed insigh ...

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2.3 Market Direction

The next-generation of BI platforms is being shaped from several trends: the combination of increased organizational data and increased computing powe ...

The KuppingerCole Trend Compass shows how traditional BI solutions have reached their peak, and that next-generation platforms are still climbing in h ...

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3 Capabilities

The Market Compass is designed to profile and compare vendors across numerous capabilities. This section details the capabilities that one should expe ...

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3.1 All Capabilities

The next-generation BI platform market segment has a collection of standard capabilities that most solutions should include. These are listed in the t ...

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3.2 Capabilities Recommended per use case

The next-generation BI segment is evolving to meet several distinct use cases, as described in section 2.2. Below, the capabilities are displayed acco ...

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3.2.1 De-Siloed Insights

In order for cross-departmental data to be combined for insights that promote discussions with people from other teams and decisions based on a wider ...

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3.2.2 Embedded Analytics

Visualizations and full dashboards that are embedded in SaaS and enterprise apps still require the highest quality analytics and visualization capabil ...

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3.2.3 Scalable BI

Scalable BI is often made available to many employees in an organization, not just department heads or key decision makers. This requires strong versi ...

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3.2.4 Augmented Analytics

When inserting AI/ML into the BI platform and workflows, data protection and governance targeting AI/ML models must be included. Naturally strong AI/M ...

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3.2.5 Reporting

Reporting requires competent analytics and visualizations, and of course capabilities pertinent to reporting delivery, pagination, data connectors, et ...

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4 Ratings at a Glance

This chapter provides a comparative overview of the participating vendors for five categories: security, deployment, interoperability, usability, and ...

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4.1 General Product Ratings

Based on our evaluation, a comparative overview of the ratings of the general standing of all the products covered in this document is shown in the ta ...

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Table 2: Comparative Overview of the Ratings for the General Standing of All Products

General product ratings do not measure the functionality of th ...

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4.2 Noteworthy Vendors for Specific Capabilities

Some vendors are better positioned to meet narrow use cases, while others have stronger offerings across the range of this market segment. We have ide ...

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4.2.1 Outstanding in Innovation: Zoho

Zoho Analytics displays an innovative approach toward data preparation and data exploration. All actions and data transformations are saved as a rules ...

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4.2.2 Outstanding in Functionality: Microsoft Power BI

Across the board, Power BI has strong functionality. It is one of the few BI platforms that supports real-time analytics, has native integrations into ...

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4.2.3 Outstanding in Visualizations: Tableau

Tableau is a crowd favorite, seen from its active community of users. It is an easy-to-use solution with visually dynamic, unique, and pleasing dashbo ...

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4.2.4 Outstanding in Data Preparation: Dataiku

Data Preparation will become a more critical part of every data-driven organization, to support BI projects but also to prepare datasets for AI/ML ini ...

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5 Product/ Service Details

In the following section, each participating vendor is profiled with particular attention paid to the functionality of its product. The important capa ...

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5.1 Apache

The Apache ecosystem, including its BI product Superset, is open source. Superset is a BI web application that joined the Apache Foundation in 2017 fo ...

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5.2 Amazon Web Services

Amazon Web Services (AWS) is a multinational cloud service provider headquartered in Seattle, USA. It provides a cloud-native BI product called Amazon ...

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5.3 Dataiku

Founded in 2013 and headquartered in New York, Dataiku is an end-to-end data science platform that is technology agnostic with flexibility in coding l ...

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5.4 IBM

IBM is a global information technology company with operations in over 170 countries. Its BI offering, Cognos Analytics, aims to be the AI copilot to ...

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5.5 Microsoft

Microsoft, founded in 1975 and based in Redmond, Washington, USA, is a multinational technology company. Power BI aims to create a data culture so tha ...

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5.6 SAP

SAP is a multinational technology company founded in 1972 and based in Germany. SAP Analytics Cloud, its BI and analytics product, compliments SAP's s ...

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5.7 Tableau (was acquired by Salesforce in 2018/11)

Tableau, acquired by Salesforce in 2019, was founded in 2003 and is headquartered in Seattle, WA, USA. It sees data culture as a foundational element ...

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5.8 Zoho

Zoho was founded in 1996 and is headquartered in San Francisco, USA. Zoho provides a suite of over 45 applications for business productivity, collabor ...

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6 Vendors to Watch

Besides the vendors covered in detail in this document, we observe some other vendors in the market that readers should be aware of. These vendors may ...

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