KuppingerCole Report
Leadership Compass
By John Tolbert

Distributed Deception Platforms (DDPs)

This report provides an overview of the market for Distributed Deception Platforms (DDPs) and provides you with a compass to help you to find the solution that best meets your needs. We examine the market segment, vendor service functionality, relative market share, and innovative approaches to providing DDP solutions.
By
jt@kuppingercole.com

1 Introduction / Executive Summary

Cyber-attacks are on the rise as we all know from the seemingly constant breaking news stories. Government agencies large and small are under attack. ...

At a high level, DDPs are composed of traps, lures, misdirection, and management systems. Some vendors use the term "decoys" synonymously with traps. ...

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1.1 Highlights

Top Ten Findings in the Leadership Compass on Distributed Deception Platforms:

  • Deception is an established and growing specialty in cybersecurit ...

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1.2 Market Segment

The Distributed Deception Platform market is a small segment of the cybersecurity market but is actively growing and still evolving. Some vendors offe ...

Furthermore, KuppingerCole research indicates that the particular market segments that vendors choose to target often have a direct effect on the type ...

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1.3 Delivery Models

Several different deployment models exist for the components of DDP systems. Trap servers can be deployed in customer data centers, parallel to custom ...

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1.4 Required Capabilities

  • Deployment, maintenance, and monitoring of deception assets that are configured to mimic customer assets in traditional office environments, inclu ...

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2 Leadership

Selecting a vendor of a product or service must not only be based on the information provided in a KuppingerCole Compass. The Compass provides a compa ...

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2.1 Overall Leadership

In this first edition of the Leadership Compass on DDP, we find Attivo Networks, Acalvio Technologies, CounterCraft, and Zscaler as the Overall Leader ...

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2.2 Product Leadership

Product Leadership is the first specific category examined below. This view is mainly based on the analysis of service features and the overall capabi ...

Product Leadership is where we examine the functional strength and completeness of features within each product. In the DDP field, DDP product leader ...

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2.3 Innovation Leadership

Next, we examine innovation in the marketplace. Innovation is, from our perspective, a key capability in all IT market segments. Customers require ...

Innovation Leadership in the DDP segment is exemplified by how products facilitate the creation and maintenance of traps and lures, coverage for devic ...

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2.4 Market Leadership

Lastly, we analyze Market Leadership. This is an amalgamation of the number of customers, the geographic distribution of customers, the size of dep ...

Attivo Networks, Fidelis Cybersecurity, Zscaler, and Acalvio Technologies have the largest market share and overall best performance in the DDP market ...

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3 Correlated View

While the Leadership charts identify leading vendors in certain categories, many customers are looking not only for a product leader, but for a vendor ...

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3.1 The Market/Product Matrix

Vendors below the line have a weaker market position than expected according to their product maturity. Vendors above the line are sort of "overperfor ...

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3.2 The Product/Innovation Matrix

This view shows how Product Leadership and Innovation Leadership are correlated. It is not surprising that there is a pretty good correlation between ...

Vendors below the line are more innovative, vendors above the line are, compared to the current Product Leadership positioning, less innovative.

In ...

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3.3 The Innovation/Market Matrix

The third matrix shows how Innovation Leadership and Market Leadership are related. Some vendors might perform well in the market without being Innova ...

Vendors above the line are performing well in the market as well as showing Innovation Leadership; while vendors below the line show an ability to inn ...

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4 Products and Vendors at a Glance

This section provides an overview of the various products we have analyzed within this KuppingerCole Leadership Compass on Distributed Deception Platf ...

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Table 1: Comparative overview of the ratings for the product capabilities

In addition, we provide in Table 2 an overview which also contains four ad ...

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Table 2: Comparative overview of the ratings for vendors

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5 Product/Vendor evaluation

This section contains a quick rating for every product/service we've included in this KuppingerCole Leadership Compass document. For many of the produ ...

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5.1 Acalvio Technologies

Acalvio Technologies was founded in 2015 and is headquartered in the Bay Area. They are a mid-stage cybersecurity startup specializing in DDP. Acalvio ...

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5.2 Attivo Networks

Attivo Networks, founded in 2011, is a late-stage cybersecurity startup specializing in DDP technology. They are headquartered in the Bay Area and hav ...

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5.3 CounterCraft

CounterCraft is a cybersecurity startup, founded in 2015 and based in Spain. CounterCraft's history derives from cyber threat intelligence. DDP is the ...

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5.4 Fidelis Cybersecurity

Fidelis Cybersecurity was founded in 2002 and is headquartered in Bethesda, MD, outside Washington, DC. They are a privately held company. Fidelis De ...

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5.5 Zscaler

Smokescreen was founded in 2015 in Mumbai as a DDP focused cybersecurity company. Beyond DDP, Smokescreen offers managed threat hunting, incident resp ...

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6 Vendors to Watch

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6.1 CyberTrap Enterprise

CyberTrap is a deception specialist cybersecurity startup headquartered in Austria. CyberTrap was founded in 2015 as a spinout from a cybersecurity co ...

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6.2 Fortinet FortiDeceptor

Fortinet is a major network and cybersecurity vendor with a large array of products and services. Fortinet was founded in 2000 and is headquartered in ...

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6.3 Illusive Active Deception

Illusive was founded in 2014 and is headquartered in New York and Tel Aviv. They specialize in DDP technology and serve a variety of industries includ ...

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6.4 Xello

Xello is an early-stage DDP specialist startup founded in 2018 in Moscow. They are self-funded and looking to gain traction in the finance sector in t ...

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Methodology

Copyright

©2021 KuppingerCole Analysts AG all rights reserved. Reproduction and distribution of this publication in any form is forbidden unless prior written permission. All conclusions, recommendations and predictions in this document represent KuppingerCole´s initial view. Through gathering more information and performing deep analysis, positions presented in this document will be subject to refinements or even major changes. KuppingerCole disclaim all warranties as to the completeness, accuracy and/or adequacy of this information. Even if KuppingerCole research documents may discuss legal issues related to information security and technology, KuppingerCole do not provide any legal services or advice and its publications shall not be used as such. KuppingerCole shall have no liability for errors or inadequacies in the information contained in this document. Any opinion expressed may be subject to change without notice. All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

KuppingerCole Analysts support IT professionals with outstanding expertise in defining IT strategies and in relevant decision-making processes. As a leading analyst company, KuppingerCole provides first-hand vendor-neutral information. Our services allow you to feel comfortable and secure in taking decisions essential to your business.

KuppingerCole, founded in 2004, is a global, independent analyst organization headquartered in Europe. We specialize in providing vendor-neutral advice, expertise, thought leadership, and practical relevance in Cybersecurity, Digital Identity & IAM (Identity and Access Management), Cloud Risk and Security, and Artificial Intelligence, as well as for all technologies fostering Digital Transformation. We support companies, corporate users, integrators and software manufacturers in meeting both tactical and strategic challenges and make better decisions for the success of their business. Maintaining a balance between immediate implementation and long-term viability is at the heart of our philosophy.

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