KuppingerCole Report
Leadership Compass
By Anne Bailey

Privacy and Consent Management

This report provides an overview of the market for Privacy and Consent Management platforms and provides you with a compass to help you to find the solution that best meets your needs. We examine the market segment, vendor service functionality, relative market share, and innovative approaches to providing solutions that enable you to collect and manage consent in a compliant and privacy-centric manner.
By Anne Bailey
aba@kuppingercole.com

1 Introduction

Nearly all enterprises have an online presence and seek to better serve their customers and end-users by understanding who they are and what they want ...

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1.1 Market Segment

The enterprise Privacy and Consent Management market segment has its roots in processes for the responsible collection and handling of customer data, ...

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1.2 Delivery models

This Leadership Compass accepted vendors regardless of delivery model, although most are SaaS with an option to deploy on-premise if requested. Vendor ...

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1.3 Required capabilities

When evaluating Privacy and Consent Management solutions, we begin by assessing standard criteria such as:

  • Overall functionality
  • Size of the com ...
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2 Leadership

Selecting a vendor of a product or service must not only be based on the information provided in a KuppingerCole Leadership Compass. The Leadership Co ...

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2.1 Overall Leadership

Based on our rating, we created the various Leadership ratings. The Overall Leadership rating provides a combined view of the ratings for:

  • Product ...

The consolidated view of the Overall Leaders provides a universal impression of our rating of the vendors’ offerings in this market segment. Notably ...

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2.2 Product Leadership

Product Leadership is the first specific category examined below. This view is mainly based on the analysis of service features and the overall capabi ...

Product Leadership is where we examine the functional strength and completeness of the vendors’ solutions.

OneTrust, Akamai, Syrenis, TrustArc, and ...

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2.3 Innovation Leadership

Next, we examine innovation in the marketplace. Innovation is, from our perspective, a key capability in all IT market segments. Customers require inn ...

Innovation is spread across this market segment. In the Leaders section we see OneTrust, TrustArc, iWelcome, Syrenis, Sourcepoint, and Quantcast. OneT ...

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2.4 Market Leadership

Lastly, we analyze Market Leadership. This is an amalgamation of the number of customers, number of transactions evaluated, ratio between customers an ...

The Market Leadership evaluation shows a group of leading, well-established Privacy and Consent Management players and many new entrants or vendors wi ...

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3 Correlated View

While the Leadership charts identify leading vendors in certain categories, many customers are looking not only for a product leader, but for a vendor ...

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3.1 The Market/Product Matrix

The first of these correlated views contrasts Product Leadership and Market Leadership

Vendors below the line have a weaker market position than expected according to their product maturity. Vendors above the line are in a way “overper ...

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3.2 The Product/Innovation Matrix

This view shows how Product Leadership and Innovation Leadership are correlated. It is not surprising that there is a pretty good correlation between ...

Vendors below the line are more innovative, and vendors above the line are – compared to the current Product Leadership positioning, less innovative.

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3.3 The Innovation/Market Matrix

The third matrix shows how Innovation Leadership and Market Leadership are related. Some vendors might perform well in the market without being Innova ...

Vendors below the line are more innovative, vendors above the line are – compared to the current Market Leadership positioning – less innovative. ...

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4 Products and Vendors at a glance

This section provides an overview of the various products we have analyzed within this KuppingerCole Leadership Compass on Privacy and Consent Managem ...

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In addition, we provide four additional ratings for the vendor, going beyond the product view provided in the previous section. While the rating for F ...

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While these tables help provide an overview of all the vendors on some comparable features, we recommend reading the Product/Service Evaluations in se ...

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5 Product/service evaluation

This section contains a quick rating for every product/service we have included in this KuppingerCole Leadership Compass. For many of the products the ...

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5.1 Akamai

Akamai Identity Cloud is a CIAM solution with a customer trust and consent module. Its main features are control of consent settings by end users, pro ...

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5.2 Crownpeak

Founded in 2001 and headquartered in Denver, Colorado, Crownpeak has a foundation in web content management. Through the acquisition of Evidon it has ...

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5.3 iubenda

iubenda was founded in 2011, and is based in Italy. The suite of products includes the Privacy and Cookie Policy Generator, Cookie Solution, and Conse ...

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5.4 iWelcome

Founded in 2011 and based in the Netherlands, iWelcome delivers SaaS for consent lifecycle management. iWelcome CIAM is an integrated set of functiona ...

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5.5 MyLife Digital

MyLife Digital was founded in 2014 and is based in the UK. Its flagship product, Consentric, takes a pre-GDPR, marketing-led approach to generate mutu ...

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5.6 OneTrust

Founded in 2015 and co-headquartered in London and Atlanta, GA, OneTrust is a fast-growing player in this market. Its Privacy Management Suite is a co ...

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5.7 Piwik PRO

Piwik PRO was founded in 2013 and is based in Poland for a European-based alternative to Google Analytics. It is an analytics suite with a focus on pr ...

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5.8 Quantcast

Quantcast was founded in 2006 and is based in San Francisco. It is an analytics and marketing-forward solution with a privacy module, geared towards ...

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5.9 Sourcepoint

Sourcepoint was founded in 2015 and is based in New York. The Consent Management Platform (CMP) is deployed as a SaaS, and focuses on enabling better ...

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5.10 Sovy

Sovy was founded in 2017 in response to the global reach of GDPR as a SaaS compliance solution for SMEs and decentralized enterprises. The team behind ...

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5.11 Syrenis

Syrenis was founded in 2000 and is based in the UK. It is a data management company, with its flagship product Cassie being a personal information man ...

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5.12 TrustArc

TrustArc was founded in 1997 and is based in San Francisco, California. The TrustArc platform supports the major privacy regulations, as well as being ...

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5.13 Usercentrics

Usercentrics was founded in 2018, and is based in Germany. Its Consent Management Platform (CMP) takes a marketing analytics approach to managing end- ...

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6 Vendors and Market Segments to watch

Aside from the vendors covered in detail in this Leadership Compass document, we also observe other vendors in the market that we find interesting. So ...

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6.1 BigID – Data Intelligence Platform

BigID, based in New York, is a data intelligence platform that harnesses AI and ML to understand what identities and related attributes are within a p ...

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6.2 SFBX – AppConsent

SFBX, pronounced “safe box”, works to reestablish trust and transparency when data is exchanged between individuals and enterprises. Its CMP produ ...

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6.3 Consenteye – Preference and Consent Management

Founded in 2017, Consenteye is a privacy and MarTech solution. It enables organizations to create privacy agreements, collect consents and preferences ...

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6.4 Cybot – Cookiebot

Cybot is based in Copenhagen, Denmark, and was founded in 2012. Cookiebot is a focused solution for compliant cookie and tracker management. Their pat ...

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6.5 ForgeRock – Identity Platform

ForgeRock is a leading IAM and CIAM vendor. Its Identity Platform supports obtaining consent from end-users for the use of their PII during registrati ...

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6.6 TapMyData

TapMyData is a blockchain startup that fulfills an unmet need in Privacy and Consent Management solutions. TapMyData aims to provide a secure communic ...

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Methodology

Copyright

©2020 KuppingerCole Analysts AG all rights reserved. Reproduction and distribution of this publication in any form is forbidden unless prior written permission. All conclusions, recommendations and predictions in this document represent KuppingerCole´s initial view. Through gathering more information and performing deep analysis, positions presented in this document will be subject to refinements or even major changes. KuppingerCole disclaim all warranties as to the completeness, accuracy and/or adequacy of this information. Even if KuppingerCole research documents may discuss legal issues related to information security and technology, KuppingerCole do not provide any legal services or advice and its publications shall not be used as such. KuppingerCole shall have no liability for errors or inadequacies in the information contained in this document. Any opinion expressed may be subject to change without notice. All product and company names are trademarksTM or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

KuppingerCole Analysts support IT professionals with outstanding expertise in defining IT strategies and in relevant decision-making processes. As a leading analyst ompany, KuppingerCole provides first-hand vendor-neutral information. Our services allow you to feel comfortable and secure in taking decisions essential to your business.

KuppingerCole, founded back in 2004, is a global, independent analyst organization headquartered in Europe. We specialize in providing vendor-neutral advice, expertise, thought leadership, and practical relevance in Cybersecurity, Digital Identity & IAM (Identity and Access Management), Cloud Risk and Security, and Artificial Intelligence, as well as for all technologies fostering Digital Transformation. We support companies, corporate users, integrators and software manufacturers in meeting both tactical and strategic challenges and make better decisions for the success of their business. Maintaining a balance between immediate implementation and long-term viability is at the heart of our philosophy.

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