KuppingerCole Report
Leadership Compass
By John Tolbert

CIAM Platforms

This report provides an overview of the market for Consumer Identity and Access Management and provides you with a compass to help you to find the Consumer Identity and Access Management product that best meets your needs. We examine the market segment, vendor product and service functionality, relative market share, and innovative approaches to providing CIAM solutions.

1 Introduction

Consumer Identity and Access Management (CIAM) is a sub-genre of traditional Identity and Access Management (IAM) that has emerged in the last few yea ...

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1.1 Market Segment

The CIAM market is growing, with some vendors offering mature solutions providing standard and deluxe features to support millions of users across eve ...

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1.2 Delivery models

In the CIAM market, solutions are offered as SaaS, PaaS, and for on-premise or in-IaaS deployment. Pure-play SaaS solutions are multi-tenant by design ...

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1.3 Required Capabilities

Various technologies support all the different requirements customers are facing today. The requirements are

  • Deployment options: On-premise, clou ...
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2 Leadership

Selecting a vendor of a product or service must not be only based on the comparison provided by a KuppingerCole Leadership Compass. The Leadership Com ...

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2.1 Overall Leadership

This year we find that the Leader section is expanding. Janrain, SAP, and Auth0 lead the pack, showing strong ratings in all Leadership categories. Th ...

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2.2 Product Leadership

Product Leadership is the first specific category examined below. This view is mainly based on the analysis of product/service features and the overal ...

Product Leadership, or in some cases Service Leadership, is where we examine the functional strength and completeness of products. Auth0, Janrain, and ...

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2.3 Innovation Leadership

Next, we examine innovation in the marketplace. Innovation is, from our perspective, a key capability in all IT market segments. Customers require inn ...

Many companies are in the Innovation Leadership bracket this time. The field is rapidly maturing, and business requirements are driving vendors to com ...

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2.4 Market Leadership

Lastly, we analyze Market Leadership. This is an amalgamation of the number of customers, number of managed identities, ratio between customers and ma ...

The CIAM market is growing, and solution providers have been actively acquiring more customers since the last report. In this iteration of the report, ...

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3 Correlated View

While the Leadership charts identify leading vendors in certain categories, many customers are looking not only for a product leader, but for a vendor ...

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3.1 The Market/Product Matrix

The first of these correlated views contrasts Product Leadership and Market Leadership.

In this comparison, it becomes clear which vendors are better positioned in our analysis of Product Leadership compared to their position in the Marke ...

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3.2 The Product/Innovation Matrix

This view shows how Product Leadership and Innovation Leadership are correlated. It is not surprising that there is a pretty good correlation between ...

Like last year, this chart shows a main sequence progression along the line, which means the solutions have a balanced ratio of product capabilities a ...

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3.3 The Innovation/Market Matrix

The third matrix shows how Innovation Leadership and Market Leadership are related. Some vendors might perform well in the market without being Innova ...

Vendors above the line are performing well in the market compared to their relatively weak position in the Innovation Leadership rating; while vendors ...

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4 Products and Vendors at a glance

This section provides an overview of the various products we have analyzed within this KuppingerCole Leadership Compass on CIAM. Aside from the rating ...

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4.1 Ratings at a glance

Based on our evaluation, a comparative overview of the ratings of all the products covered in this document is shown in this table.

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In addition, we provide in the second table an overview which also contains four additional ratings for the vendor, going beyond the product view prov ...

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The second table requires some additional explanation regarding the “critical” rating.

In Innovativeness, this rating is applied if vendors provide ...

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5 Product/service evaluation

This section contains a quick rating for every product/service we’ve included in this KuppingerCole Leadership Compass document. For many of the pro ...

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5.1 Auth0 IAM

Bellevue, WA based Auth0 is a rapidly growing CIAM and B2E IAM solution provider. Since being founded in 2013, they have been pioneering API-driven id ...

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5.2 Cloudentity CIAM

Cloudentity is headquartered in Seattle. In 2014, Cloudentity parlayed their IAM expertise from Syntegrity into a full-featured CIAM and IDaaS solutio ...

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5.3 CoffeeBean Technology for CIAM

CoffeeBean started up in 2008 in California with a focus on increasing ROI in marketing solutions. They began developing their consumer identity and m ...

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5.4 EmpowerID IAM Suite

EmpowerID provides a CIAM solution derived from enterprise IAM. EmpowerID is strongly focused on workflow. Workflow is useful for organizations that n ...

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5.5 ForgeRock Identity Platform

ForgeRock is a leading, venture-backed IAM vendor, headquartered in the US but with many offices around the world. ForgeRock was founded in 2010 by fo ...

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5.6 IBM Cloud Identity

Cloud Identity is IBM’s multi-tenant cloud-based IDaaS. In addition to hosting enterprise identities, and serving B2B use cases, CI is also used by ...

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5.7 iWelcome CIAM

iWelcome is a VC-backed IDaaS vendor based in the Netherlands. The CIAM functionality is a core feature of their overall IDaaS program. iWelcome’s c ...

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5.8 Janrain Identity Cloud

Janrain, now part of Akamai is a private equity backed CIAM SaaS provider, based in Portland, Oregon. The company was launched in 2002 to provide user ...

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5.9 LoginRadius CIAM Platform

Established in 2011, LoginRadius is a VC-backed CIAM vendor based in Vancouver, Canada. The company provides CIAM as SaaS and customer profile hosting ...

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5.10 Microsoft Azure Active Directory

Microsoft Azure Active Directory B2C is a cloud-based identity and access management service focused on facilitating business to consumer applications ...

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5.11 NRI Secure Uni-ID Libra

NRI Secure Technologies was founded in 2000 as a subsidiary of Nomura Research Institute. With headquarters in Tokyo, NRI Secure provides security con ...

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5.12 Okta Identity Cloud

Okta, founded in 2009, offers Identity Cloud as its CIAM solution, originally derived from their enterprise IAM IDaaS solution. It is fully multi-tena ...

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5.13 Ping Identity Platform

Ping Identity has been a pioneer in identity federation and access management since its inception. Ping Identity was among the first of the enterprise ...

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5.14 Pirean Access: One

Pirean was founded in 2002 with offices in London and Sydney. In 2018, Pirean was acquired by Exostar, an IAM and collaboration solutions provider for ...

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5.15 Salesforce Identity

Salesforce is a cloud pioneer with their flagship CRM solution. Their identity platform has grown from servicing their own CRM to be a multi-purpose i ...

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5.16 SAP Customer Data Cloud

Gigya was acquired by SAP. Identity Enterprise is now known as SAP Customer Data Cloud and is becoming tightly integrated within the SAP platform. The ...

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5.17 WidasConcepts cidaas

Widas ID was founded in Germany in 1997. They do custom development for Big Data and IoT applications as well as consulting for many large organizatio ...

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5.18 WSO2 Identity Server

WSO2 was founded in 2005. They are an open source IAM/CIAM solution provider. Their emphasis is on providing Identity APIs and components for their cu ...

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6 Vendors and Market Segments to watch

Aside from the vendors covered in detail in this Leadership Compass document, we also observe other vendors in the market that we find interesting. So ...

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6.1 Amazon Cognito

Amazon offers some CIAM functionality with Cognito. Cognito supports OAuth, OIDC, and SAML for federation, allowing users to sign in using social medi ...

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6.2 Avatier

California-based Avatier is an enterprise IAM vendor moving into CIAM. Their focus is on rapid deployment of basic IAM services to customers. Avatier ...

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6.3 AvocoSecure Trust Platform

AvocoSecure is a privately-owned UK company offering Cloud and CIAM services. The Avoco Trust Platform API is a toolkit providing extended ecosystem f ...

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6.4 Bitium

Bitium, based in California, is a provider of IAM solutions for mid-market to enterprise companies. Bitium was recently acquired by Google. They provi ...

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6.5 Fusion Auth

FusionAuth is single-tenant CIAM solution that can be deployed on-premises or in a private cloud. Its self-hosted option is free for unlimited users a ...

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6.6 Google Firebase

Firebase is a mobile app development platform that has a few CIAM features. Firebase allows app developers to manage users and groups, store user data ...

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6.7 Privo ID

Privo offers a family consent oriented consumer identity management solution. Privo, headquartered in the US, has focused on providing fine-grained pa ...

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6.8 Safelayer

Founded in 1999 in Spain, Safelayer has built a reputation for providing strong, PKI-based authentication and identity management systems for governme ...

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6.9 Ubisecure Identity Server

Based in Finland, Ubisecure offers an integrated product solution that delivers CIAM functionality. Most customers run Ubisecure on-premise on RHEL or ...

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6.10 UXP Systems

Toronto, Canada based UXP Systems offers Consumer IAM features in their User Lifecycle Management (ULM) | Identity and Access Management module. ULM c ...

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Methodology

Copyright

©2019 KuppingerCole Analysts AG all rights reserved. Reproduction and distribution of this publication in any form is forbidden unless prior written permission. All conclusions, recommendations and predictions in this document represent KuppingerCole´s initial view. Through gathering more information and performing deep analysis, positions presented in this document will be subject to refinements or even major changes. KuppingerCole disclaim all warranties as to the completeness, accuracy and/or adequacy of this information. Even if KuppingerCole research documents may discuss legal issues related to information security and technology, KuppingerCole do not provide any legal services or advice and its publications shall not be used as such. KuppingerCole shall have no liability for errors or inadequacies in the information contained in this document. Any opinion expressed may be subject to change without notice. All product and company names are trademarksTM or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

KuppingerCole Analysts support IT professionals with outstanding expertise in defining IT strategies and in relevant decision-making processes. As a leading analyst ompany, KuppingerCole provides first-hand vendor-neutral information. Our services allow you to feel comfortable and secure in taking decisions essential to your business.

KuppingerCole Analysts, founded in 2004, is a global analyst company headquartered in Europe focusing on Information Security and Identity and Access Management (IAM). KuppingerCole stands for expertise, thought leadership, outstanding practical relevance, and a vendor-neutral view on the information security market segments, covering all relevant aspects like: Identity and Access Management (IAM), Governance & Auditing Tools, Cloud and Virtualization Security, Information Protection, Mobile as well as Software Security, System and Network Security, Security Monitoring, Analytics & Reporting, Governance, and Organization & Policies.

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