1 Executive Summary
“Business case first, technology second”—this is maybe the most important summary of this leadership brief. When it comes to the optimization of ...Login Free 30-day Select Access Get full Access
CX and Customer Journey
First of all, let’s define the two terms:
Customer experience (CX): Aggregate of a customer's interaction with an organiza ...
Top Initiatives to Improve CX and Customer Journeys
Since every business brings individual requirements, measures to improve CX and customer journey ...
- Registration and authentication: Complicated procedures for registration and/or authentication might scare users away. The following measures might ...
- Analyze and react: Continuous analysis and improvement of user journeys will help reveal where convenience and usability can be improved.
2. R ...Login Free 30-day Select Access Get full Access
Business Case First—Technology Second
When it comes to optimization of CX and customer journeys, it is important to consider a business case first a ...Login Free 30-day Select Access Get full Access