1 Executive Summary
“Business case first, technology second”—this is maybe the most important summary of this leadership brief. When it comes to the optimization of ...Login Get full Access
CX and Customer Journey
First of all, let’s define the two terms:
Customer experience (CX): Aggregate of a customer's interaction with an organiza ...
Top Initiatives to Improve CX and Customer Journeys
Since every business brings individual requirements, measures to improve CX and customer journey ...
- Registration and authentication: Complicated procedures for registration and/or authentication might scare users away. The following measures might ...
- Analyze and react: Continuous analysis and improvement of user journeys will help reveal where convenience and usability can be improved.
2. R ...Login Get full Access
Business Case First—Technology Second
When it comes to optimization of CX and customer journeys, it is important to consider a business case first a ...Login Get full Access