Content of Figures
1 Executive Summary
When it comes to customer interaction, customer centricity is key. In order to achieve this approach, taking a holistic view is important: consider ma ...Login Get full Access
Areas of Customer Interaction
When it comes to customer interaction, various areas are relevant.
The customer lifecycle or journey comprises vario ...
This challenge requires solid change management processes involving all responsible departments and persons.
Diversity of teams is crucial for cons ...Login Get full Access
Holistic, Customer-centric Approach
A holistic approach is key when it comes to the implementation of concepts to improve customer interaction. Busi ...Login Get full Access
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