KuppingerCole Report
Leadership Brief
By Roland Bühler

Marketing Chatbots and GDPR

Chatbots are a recent trend in marketing automation, designed to enhance customers’ digital journeys and elicit more information from consumers. This report evaluates the impact of GDPR will have on the use of chatbots and provides an overview of topics to be considered in order to ensure compliance.

Content of Figures

  1. Figure 1

1 Recommendations

Chatbots can be a valuable source of actionable marketing information, but user data privacy principles must be observed in chatbot deployment. Consid ...

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2 Analysis

EU GDPR will come into effect in May 2018. This will affect all industries and many digital tools, especially marketing automation solutions. GDPR str ...

Therefore, from a chatbot UX design perspective, it is important to check upfront whether consent has been obtained in a previous session, in order to ...

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3 Summary

GDPR is relevant for the entire customer journey, independent from the interface used, including marketing chatbots.

Nevertheless, there are certain ...

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Copyright

©2019 KuppingerCole Analysts AG all rights reserved. Reproduction and distribution of this publication in any form is forbidden unless prior written permission. All conclusions, recommendations and predictions in this document represent KuppingerCole´s initial view. Through gathering more information and performing deep analysis, positions presented in this document will be subject to refinements or even major changes. KuppingerCole disclaim all warranties as to the completeness, accuracy and/or adequacy of this information. Even if KuppingerCole research documents may discuss legal issues related to information security and technology, KuppingerCole do not provide any legal services or advice and its publications shall not be used as such. KuppingerCole shall have no liability for errors or inadequacies in the information contained in this document. Any opinion expressed may be subject to change without notice. All product and company names are trademarksTM or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

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KuppingerCole Analysts, founded in 2004, is a global analyst company headquartered in Europe focusing on Information Security and Identity and Access Management (IAM). KuppingerCole stands for expertise, thought leadership, outstanding practical relevance, and a vendor-neutral view on the information security market segments, covering all relevant aspects like: Identity and Access Management (IAM), Governance & Auditing Tools, Cloud and Virtualization Security, Information Protection, Mobile as well as Software Security, System and Network Security, Security Monitoring, Analytics & Reporting, Governance, and Organization & Policies.

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