KuppingerCole Report
Executive View
By Roland Bühler

Adobe: Experience Cloud

When optimizing customer centricity and customer journeys across all touchpoints, automation is key. Various aspects have to be considered in order to create an individual and fit-for-purpose customer experience. Adobe’s Experience Cloud consists of various applications and services that cover many marketing-related areas, such as advertising, touchpoint management, personalization, data management, and analytics.

1 Introduction

Customer interaction is much more than marketing: it comprises all touchpoints during the customer journey. And the borders are becoming more and more ...

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2 Product Description

The Adobe Experience Cloud,, is an integrated solution with a focus on the management of digital experiences, digital marketing, content, marketing au ...

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3 Strengths and Challenges

Adobe Experience Cloud is a very powerful and comprehensive solution. It has a huge range of features based on applications that are essential for cre ...

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