KuppingerCole Report
Buyer's Compass
By Anne Bailey

Buyer’s Compass: Core Features of Privacy and Consent Management Solutions

Building a trust-filled and transparent relationship with end-users depends now more than ever on Privacy and Consent Management solutions. These services accomplish many tasks such as helping organizations collect and manage consent signals provided by end-users, managing cookies and trackers, and providing measurement of an organization’s journey towards privacy compliance. To ensure that the privacy policies and consent choices of your end-users are enforced across the digital advertising ecosystem, a strong Privacy and Consent Management solution is essential.
By Anne Bailey
aba@kuppingercole.com

1 How to Use the Buyer´s Compass

This KuppingerCole Buyer’s Compass on Privacy and Consent Management solutions provides information about

  • Use Cases
  • Functional Selection Criteri ...
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2 Market Segments Defined

Nearly all enterprises have an online presence and seek to better serve their customers and end-users by understanding who they are and what they want ...

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2.1 Market Segment

The enterprise Privacy and Consent Management market segment has its roots in processes for the responsible collection and handling of customer data, ...

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2.2 Delivery Models

Privacy and Consent Management solutions have several different approaches that differentiate the suitability of solutions to different contexts.

An ...

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3 Top 5 Use Cases

The top five use cases for Privacy and Consent Management are listed below in table 1.

Use Case Description
Cookie Management C ...
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4 Top 20 Selection Criteria - Functional

There are many factors to assess when considering a new product or service. This Buyer’s Compass has identified the top 20 functional criteria to lo ...

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5 Top 10 Selection Criteria - Non-functional

Aside from the functional selection criteria listed above, there are several non-functional criteria to consider when deciding on a Privacy and Consen ...

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6 Use Cases / Selection Criteria Matrix

Having identified the most important use cases and selection criteria for vendors in the Privacy and Consent Management space, this section provides a ...

KuppingerCole Advisory Services can support you with adapting criteria to your specific requirements and further services around selecting the appropr ...

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7 Top 5 Prerequisites - Technical

Your organization should be equipped with the appropriate foundation to support the deployment of a Privacy and Consent Management solution. These tec ...

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8 Top 10 Prerequisites - Organizational

The organizational components play a large role in determining the success of new projects. Do not neglect the following organizational prerequisites ...

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9 Top 10 Questions to ask the Vendors

Aside from asking for specific features, there are some more questions that are worth asking vendors. The following questions help in understanding th ...

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Copyright

©2020 KuppingerCole Analysts AG all rights reserved. Reproduction and distribution of this publication in any form is forbidden unless prior written permission. All conclusions, recommendations and predictions in this document represent KuppingerCole´s initial view. Through gathering more information and performing deep analysis, positions presented in this document will be subject to refinements or even major changes. KuppingerCole disclaim all warranties as to the completeness, accuracy and/or adequacy of this information. Even if KuppingerCole research documents may discuss legal issues related to information security and technology, KuppingerCole do not provide any legal services or advice and its publications shall not be used as such. KuppingerCole shall have no liability for errors or inadequacies in the information contained in this document. Any opinion expressed may be subject to change without notice. All product and company names are trademarksTM or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

KuppingerCole Analysts support IT professionals with outstanding expertise in defining IT strategies and in relevant decision-making processes. As a leading analyst ompany, KuppingerCole provides first-hand vendor-neutral information. Our services allow you to feel comfortable and secure in taking decisions essential to your business.

KuppingerCole, founded back in 2004, is a global, independent analyst organization headquartered in Europe. We specialize in providing vendor-neutral advice, expertise, thought leadership, and practical relevance in Cybersecurity, Digital Identity & IAM (Identity and Access Management), Cloud Risk and Security, and Artificial Intelligence, as well as for all technologies fostering Digital Transformation. We support companies, corporate users, integrators and software manufacturers in meeting both tactical and strategic challenges and make better decisions for the success of their business. Maintaining a balance between immediate implementation and long-term viability is at the heart of our philosophy.

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