KuppingerCole Report
Advisory Note
By John Tolbert

Buyer's Compass: Consumer Identity and Access Management Solution

Consumer Identity is a fast-growing specialty solution. This KuppingerCole Buyer’s Compass will provide you with questions to ask vendors, criteria to select your vendor, and requirements for successful deployments. This document will prepare your organization to conduct RFIs and RFPs for selecting the right CIAM solution for your organization.

1 How to use the Buyer's Compass

This KuppingerCole Buyer’s Compass on CIAM solutions provides information about

  • Use Cases
  • Functional Selection Criteria
  • Non-functional Selecti ...
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2 Market segments defined

Consumer Identity and Access Management (CIAM) is a sub-genre of traditional Identity and Access Management (IAM) that has emerged in the last few yea ...

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2.1 Market Segment

The CIAM market is growing, with some vendors offering mature solutions providing standard and deluxe features to support millions of users across alm ...

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2.2 Delivery Models

In the CIAM market, solutions are offered as SaaS, PaaS, and for on-premise deployment. Pure-play SaaS solutions are multi-tenant by design. On the ot ...

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3 Top 5 Use Cases

Use Case Description
Targeted Marketing for Increased Revenue Consumers interacting with digital sites generate lots of data that ...
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4 Top 20 Selection Criteria - functional

When looking at products in detail - for instance, during an RFI or RFP - there frequently are hundreds of different criteria to be evaluated. However ...

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5 Top 10 Selection Criteria - non-functional

Aside from the functional selection criteria listed above, there are a number of non-functional criteria to take into account when deciding on a CIAM ...

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6 Use Cases / Selection Criteria Matrix

Having identified the most important use cases and selection criteria for vendors in CIAM, this section provides a matrix that maps use cases and func ...

KuppingerCole Advisory Services can support you with adapting criteria to your specific requirements and further services around selecting the appropr ...

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7 Top 5 Prerequesites - technical

Your CIAM solution will not sit alone on an island, even if you go with a SaaS offering. Thus, there are some technical prerequisites that should be c ...

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8 Top 10 Prerequisites - organizational

Success in a CIAM solution rollout depends not only on the technology selected. There are also various organizational prerequisites. The following tab ...

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9 Top 10 Questions to ask the vendors

In addition to asking about specific features, there are other questions that are worth asking vendors. The following questions help in understanding ...

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KuppingerCole Analysts, founded in 2004, is a global analyst company headquartered in Europe focusing on Information Security and Identity and Access Management (IAM). KuppingerCole stands for expertise, thought leadership, outstanding practical relevance, and a vendor-neutral view on the information security market segments, covering all relevant aspects like: Identity and Access Management (IAM), Governance & Auditing Tools, Cloud and Virtualization Security, Information Protection, Mobile as well as Software Security, System and Network Security, Security Monitoring, Analytics & Reporting, Governance, and Organization & Policies.

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