KuppingerCole Report
Buyer's Compass
By John Tolbert

Buyer’s Guide: Consumer Identity and Access Management Solution

Consumer Identity is a fast-growing specialty solution. This KuppingerCole Buyer’s Guide will provide you with questions to ask vendors, criteria to select your vendor, and requirements for successful deployments. This document will prepare your organization to conduct RFIs and RFPs for selecting the right CIAM solution for your organization.

1 How to use the Buyer‘s Guide

This KuppingerCole Buyer’s Guide on CIAM solutions provides information about

  • Use Cases
  • Functional Selection Criteria
  • Non-functional Selection ...
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2 Market Segments Defined

Consumer Identity and Access Management (CIAM) is a sub-genre of traditional Identity and Access Management (IAM) that has emerged in the last few yea ...

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2.1 Market Segment

The CIAM market is growing, with some vendors offering mature solutions providing standard and deluxe features to support millions of users across alm ...

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2.2 Delivery Models

In the CIAM market, solutions are offered as SaaS, PaaS, and for on-premise deployment. Pure-play SaaS solutions are multi-tenant by design. On the ot ...

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3 Top 5 Use Cases

The top 5 use cases for CIAM are listed in table 1.

Use case Description
Targeted Marketing for Increased Revenue Consumers inte ...

There may be more use cases, however most will fit well into one of these categories.

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4 Top 20 Selection Criteria – functional

When looking at products in detail - for instance, during an RFI or RFP - there frequently are hundreds of different criteria to be evaluated. However ...

Certainly, there are more criteria to look at in the later stages of an evaluation process, both functional and non-functional. However, the ones ment ...

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5 Top 10 Selection Criteria – non-functional

Aside from the functional selection criteria listed above, there are a number of non-functional criteria to take into account when deciding on a CIAM ...

Again, there are more criteria to take into account during a vendor selection process, such as the financial strength of the vendor, where the number ...

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6 Use cases / Selection Criteria Matrix

Having identified the most important use cases and selection criteria for vendors in CIAM, this section provides a matrix that maps use cases and func ...

KuppingerCole Advisory Services can support you with adapting criteria to your specific requirements and further services around selecting the appropr ...

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7 Top 5 Prerequisites – technical

Your CIAM solution will not sit alone on an island, even if you go with a SaaS offering. Thus, there are some technical prerequisites that should be c ...

From our perspective, it is important to understand how the various components of this segment of the IAM/CIAM toolset fit together with other areas o ...

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8 Top 10 Prerequisites – organizational

Success in CIAM solution rollout depends not only on the technology selected. There are also various organizational prerequisites. The following table ...

Some organizations struggle with these topics, not because of technical weaknesses and wrong products, but because of a lack of organizational maturit ...

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9 Top 10 Questions to ask the vendors

In addition to asking about specific features, there are other questions that are worth asking vendors. The following questions help in understanding ...

There are many questions you can ask of vendors. However, the ones listed above are the ones which are most important from our experience, if we limit ...

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