Article No. / Date
Articles
lb80292

Leadership Brief

Beyond Marketing: The Future of Customer Interaction

Customer interaction is much more than marketing—it comprises all touchpoints during the customer journey. And the borders are becoming more and more blurry as many areas, such as...

ev80290

Executive View

Informatica: Customer 360

When optimizing customer centricity and customer engagement, data is an important resource. To ensure an ideal customer experience, various challenges across the customer lifecycle...

lb80293

Leadership Brief

Top 3 Initiatives to Improve CX and Customer Journeys

When it comes to digital marketing, companies of all business sectors try to constantly improve customer experience (CX) and customer journeys. In many cases, there is a single foc...

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